Spring 2015 LookBook: Retro Summer

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FashionFake, fashion bloggers, UK fashion blog, denim A line skirt
FashionFake, fashion bloggers, UK fashion blog, denim A line skirt
FashionFake, fashion bloggers, UK fashion blog, denim A line skirt
FashionFake, fashion bloggers, UK fashion blog, denim A line skirt
what i'm wearing: denim A line skirt Primark // retro style t-shirt New Look // vintage felt hat (similar here) // boots Topshop (old) 

Lots of you have been commenting on my Instagram about this skirt: denim A line perfection from Primark, as a bargain £10!! I saw in in store this week and grabbed it without any second thoughts - there were so many outfits floating around in my head. There have been way too many A line button down skirt released from stores like ASOS, Missguided, boohoo and Topshop - but the beauty of this piece is the ridiculously low price tag. For a tenner, it's almost a crime not to buy this skirt if you're a seventies/fashion fanatic.

I love a simple yet flirty outfit, which is why I love the way this A line skirt looks with a retro style T-shirt. Tuck the top in as the high waisted skirt is very flattering, and it will show off the button detail of the skirt. I paired the skirt with a pair of chunky heeled lace up boots for a flirty twist, but you can also team this look with some Converse All Star for comfy laid back style.
I also decided half way through taking blog photos that I wanted to add a vintage style felt hat and I think it worked! I loved that little bit of extra retro glam it added to the outfit - and the bonus of keeping sunny rays out of my eyes!
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Casual Weekend Outfit

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FashionFake, fashion bloggers
FashionFake, fashion bloggers, UK fashion blog
FashionFake, fashion bloggers, UK fashion blog
FashionFake, fashion bloggers, UK fashion blog
what i'm wearing: dress H&M (old) // cardigan H&M (similar here) // trainers Kurt Geiger // scarf* Laura Orchant // bag Zara // necklace Zara (similar here// sunglasses Primark

Last weekend I popped into Stockbridge, a near by small town in Hampshire, for a foodie event organised by a local artisan food supplier. It was really sunny, but not very warm so I wanted to feel cosy and comfy, as well as looking trendy - because you know, who doesn't need style in practically a village?! I dug out this t-shirt dress which was given to me by a friend, paired it with a cosy long cardigan which I am loving at the moment (it's like a cape in the wind!) and added some statement accessories to brighten the outfit up.

I love my reversible shopper bag from Zara because it can fit so much inside, and it can be a sand colour for a toned down outfit, or a classy orange for when you want something a little extra. But this time I opted for a printed scarf to add a little extra colour into this ensemble. If the wind picks up, wrap the scarf around your neck, alternatively you can just keep hold of it or tie it around you bag.

Finally, the shoes. I opted for comfort in trainers, but not just any trainers - my 'can't decide what I am' trainers from Kurt Geiger. They are mega comfy and embellished with a) leopard print b) leather c) glitter - amazing. If you're a little more conservative, try brogues which will also look great with this outfit.
I also this this is a cute outfit for those of you who are mums-to-be as a loose t-shirt dress gives you that extra room for the baby bump, and lets face it - who doesn't want comfort when they're expecting?
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How To Start a Blog

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I decided to write this post, How To Start a Blog, because recently a lot of my friends and acquaintances have been asking me this question. I never thought I'd end up giving advice about blogging, but on my third year of running a fashion and lifestyle blog I'm finally very proud of what I have achieved and how much fun I have had along the way.
Blogging has become a huge part of my life, not only as a hobby but also as a professional platform - running a blog can help you open doors to industries you are interested in. In my line of work, I deal with social media, SEO, content editing - all of which are key to running a successful blog, and FashionFake made it onto my CV about a year ago when I realised that a blog is a very valuable platform.
Without further ado, here are my tips on how to start a blog!
  • Decide what you want to write about. This starting point is important because it can dictate a lot, like the name of your blog for example. I always wanted to write about fashion, so it was natural that I chose something with the word 'fashion in it'. There's no rules on what you can write about: fashion, beauty, movies, food, games, music, pets, travelling, computer hacks, porcelain dog collectibles even; write about something you are passionate about and something that will give you enough posts. Writing a lifestyle blog gives you the flexibility to write about almost anything that is relevant to the kind of lifestyle you lead - that's what keeps readers interested, YOU. But at the end of the day, it's your blog and if you start by being a beauty blogger and then two years down the line decide that you actually want to write about food - you can. 
  • Choose your blog name. That is a biggie - it can be so tough to choose a blog name! It's probably where most people get stuck. I chose FashionFake because when I first started my blog it was going to be all about fashion and nothing else, now if you ask me whether it was the best name the answer will be "I'm not sure". Of course it's a name that I like because it makes me think of my blog, but in hindsight I wish it was something more varied. The problem is that if you choose a name which you don't like or don't bond with from the very beginning until the very end, it can be really tricky to change it three years down the line as your readers, along with PR companies and Google, will recognise you as your original name. By changing it you risk confusing your readers and social media followers, and the PR companies who you previously worked with or who's radar you are on.
  • Make the right decision about which platform you are going to use. WordPress and Blogger are the dominating platforms, however there are blogging platforms such as Ghost, Medium, Weebly, LiveJournal and many more you can choose from. For me, Blogger was the easiest to get to grips with - it's very simple, it allows you to alter some of its own templates to customise them, it's clearly laid out and there are thousands of templates to choose from. I have also worked with WordPress before but it's not a platform I really get on with. Some bloggers actually switch to WordPress later in their blogging career because it has more capabilities than Blogger and I think you can build more complex templates. Do your research, find out which platform is best for you and stick with it because migrating from one to another is a tough job!
  • Set up social media profiles alongside your blog. Social media is unbelievably important if you want to promote your blog and really start mingling in the blogging circles. One of the reasons why bloggers stick around and push through tough times with their blogs is all thanks to the blogging community. The gals and guys online are so helpful, supportive and friendly - I have made some amazing friends though Twitter. Social media is also valuable if you're hoping to work with brands as you can connect with them and reach out to help them notice your blog in a sea of talented people. My favourite social media platform for blogging are: Twitter, Instagram, Facebook, YouTube, LookBook (for fashion profiles) and Pinterest. But there are so many to choose from depending on what kind of posts you put out, like Snapchat is on the rise for bloggers; Vine is perfect for vloggers, don't forget LinkedIn for business and career building alongside your blog and Google+ which really helps you with your rankings but I have to say I'm really not a fan (shhh!) It's a personal preference. 
Ok so now your blog is set up, you're making new friends on Twitter but there's a couple of other things to think about such as the template, photography and content.

  • You can make your own template, or find a great template for an incredible price. For the first two years, I used one of the Blogger templates and customised it with my own headings - it was free and easy to do. If you're a HTML genius, you can design and instal your own template   but if like me you're knowledge extends to basic HTML edits, then it's best you get someone else to help you. I now use Pipdig for my blog template and they have some gorgeous designs for around £30 - you can spend as little or as much as you want on your template, it doesn't have to cost you £100. 
  • Now, onto photography. So many of those who want to start a blog get either discouraged because they don't have professional photography skills, or go out and spend their savings on a camera which costs them hundreds of pounds. I'll let you in on a little secret: I have only ever used my iPhone to take photos for my blog. I've had some incredible feedback where other bloggers where genuinely surprised to hear that I don't use a Nikon or a Canon - don't get me wrong, I am saving up for a beautiful SLR camera but in the meantime I am very happy with the quality of my photos from my iPhone. The secret is to download a good camera app, I use Camera+, and for editing I use Afterlight. And you can see from the photo below, the quality of images on your blog improves over time so don't criticise yourself too much in the first couple of months! (PS I can't believe how similar my outfits are! I promise they're new clothes!)
  • Content is key. Great content is key to any website or blog so as much as pretty pictures and a cute blog design might help you keep your readers, it's content that will bring them here in the first place. If you're naturally good at writing, content will be really easy to master - there are lots of great sites which explain things like how SEO works and why it's important, what search keywords will work for your blog and your posts, and if you get stuck on something you're not sure on just Google it! I have taught myself a lot of what I know, and working in the industry I always keep up to date with what's happening in terms of online content. 
These are my top tips to help you on your way to starting a blog! But to finish this post, I just wanted to point out some things which have been brought up in conversations with budding bloggers:
  • Do start a blog because you want to write about something you're passionate about - as a hobby or as a portfolio
  • Don't start a blog because you want freebies - it doesn't work like that and bloggers work incredibly hard to establish relationships with PR companies and work with samples
  • Do express yourself and your personality - everyone loves reading about new things and people who are either the same or different as them, but you've really got to be yourself or your readers will soon see through you
  • Don't copy other bloggers - take inspiration from them. There have been occasions where starting up bloggers have just outright copied posts, pictures and templates from other bloggers and trust me, it never ends well
  • Do experiment with photography - do't be discouraged because you don't have the latest equipment, it will come in time! Download apps to help you take and edit your photos and you'll probably get through ten before you find the right one
  • Don't feel like you're not good enough. Every one is different and your skills and abilities will develop, PR emails will come with time, invitations to press days will arrive when your blog is ready. All good things take time, and that includes your blog too
Here we go - my tips on how to start a blog! If you have any questions, don't hesitate to contact me on my email or social media platforms - I will do my best to reply to you all! Also, if you are a blogger and have your own blog tips, leave them as a comment below - I'd love to read them! 
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Restaurant Review: Burger and Lobster, Soho, London

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Burger and Lobster review, Soho
Burger and Lobster review, Soho
Burger and Lobster review, Soho

A friend of mine told me about Burger and Lobster, and I couldn't believe I haven't heard of it before because it is my idea of heaven: I love burgers and I love seafood, and really you can't get much better than a freshly cooked lobster! The idea is so simple: there are only three things on the menu - a burger, a lobster or a lobster roll, all come with an accompaniment of chips and salad, and all of them cost £20. We wanted to taste it all so lucky for us, Burger and Lobster do a deal which is a burger each, a lobster to share and a dessert each - all for £60 which, once you see how much food comes out, is a bargain. 
I love the little bib you get too - so handy! I was wearing white jeans the day we visited Burger and Lobster so had my bib to protect my top and napkins all over my lap because it gets the best kind of messy. 

Burger and Lobster review, Soho
Burger and Lobster review, Soho

Readers, meet the burger. This burger is literally the best burger I have ever had in my life, and I am not ashamed to say I have eaten a lot of burgers. It's so juicy and delicious, packed with bacon, cheese, tomato and salad with the most yummy dressing - and best of all, it is cooked to perfection - pink in the middle, just how good meat is supposed to be. Of course, you get asked how you want your burger so if you're not keen on pink meat, you can request for it to be well done. 

Burger and Lobster review, Soho
Burger and Lobster review, Soho

Now lets move on the lobster - perfection. Heaven. Food porn at its best. The lobster is absolutely delicious and so tender, it also comes with a butter sauce which is incredible on its own - I used it to pour over the lobster and then dunk my chips in. The lobster is easy to eat, so don't worry about getting it to open - just break it apart and pull out the meat. It's a meal where you really get involved with your food (hence the bib for helping you keep food off your clothes) and you can take your time indulging in the meal. 
Burger and Lobster review, Soho, food bloggers
Burger and Lobster review, Soho
Burger and Lobster review, Soho
Burger and Lobster review, Soho

This was a feast, and not much of it was left at the end of our meal because it was truly one of the best meals I have ever eaten - I can't fault one element of it. And when you think about the price of the meal, with all the quantity and the quality of the food it's actually a bargain. 

Burger and Lobster review, Soho
Burger and Lobster review, Soho

The desserts are a cheesecake and chocolate and vanilla ice-cream which may not look like much but are equally as delicious. I loved finding chocolate ripple pieces at the bottom of the chocolate ice-cream, which added a little crunch to the end of the meal! 

Overall, I will not lie to you - you HAVE to visit Burger an Lobster if you a) like burgers, b) like seafood c) love food. Next time I'm in London, this is the first place I'll go for some food! And to end this delicious review, here's a picture of Liam at the end of his battle with the scrumptious meal! 

Burger and Lobster review, London


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Spring 2015 LookBook: Military Style Dress

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FashionFake, fashion bloggers, military style dress
FashionFake, fashion bloggers, military style dress
FashionFake, fashion bloggers, military style dress
FashionFake, fashion bloggers, military style dress
FashionFake, fashion bloggers, military style dress
FashionFake, fashion bloggers, military style dress
what i'm wearing: military style dress* Alice&You from Stylist Pick // shoes Kurt Geiger (old) // bag Chanel // sunglasses New Look // necklace* Lidl // watch Michael Kors

If you're a regular reader of my little fashion blog, you'll see that over the past couple of weeks there have been quite a few posts featuring khaki pieces - it's a hit SS15 trend, and I have fallen in love. I love the colour because it goes with so much and looks great with fair as well as darker skin tones - it's just so versatile.

This dress was kindly sent to me by StylistPick, a fantastic online fashion boutique who stock brands such as Alice&You, Red or Dead, Izabel London, Sugarhill Boutique and many more. I absolutely love the fit and the length of the dress, it's short without being uncomfortable which is something I have recently struggled with in clothing - if it's short, it's tight and rides up, a general nightmare to wear. However, this khaki dress by Alice&You is a loose fit and looks great on - perfect for summer!
I also love the nod to military style in the form of a sharp collar, it looks great with a statement necklaces which brings attention to the area. The whole top half of the dress reminds me of a military shirt with a pocket, collar and square short sleeves.

Not only does this dress look amazing with heels, but also with sandals and a messy topknot for a day of casual shopping or lazing around in the sun. This khaki dress is one of my favourite wardrobe pieces for SS15!
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Spring 2015 LookBook: 70s Style Maxi Dress

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FashionFake, fashion bloggers, 70s maxi dress, 70s trend SS15
FashionFake, fashion bloggers, 70s maxi dress, 70s trend SS15
FashionFake, fashion bloggers, 70s maxi dress, 70s trend SS15
FashionFake, fashion bloggers, 70s maxi dress, 70s trend SS15
FashionFake, fashion bloggers, 70s maxi dress, 70s trend SS15
what i'm wearing: maxi dress* Alice&You from Stylist Pick // floral head crown Topshop // shoes New Look (old) // rings H&M

Spring '15 has seen a huge rise in the 70s trend which is one of my favourite fashion eras - flares, oversized shades, platforms and maxi dresses.
Maxi dresses have been a favourite item of mine and a constant in my wardrobe for several years now because they are so easy to wear and look chic and trendy. This 70s inspired maxi dress with a pussybow detail was kindly sent to me by StylistPick, an online fashion boutique which stocks some amazing brands like Alice&You, Izabel London, Poppy Lux, Red or Dead and many more.

I love the print of this dress as it's so versatile and can be worn in the summer as well as layered with shearling and chunky socks when the weather gets cold again. The button detail on the front of the dress is really pretty and helps the top half of the maxi dress fit around your figure nicely. I also love the bow which looks really pretty tied up, but also for a more laid back look you can leave it unwrapped.
The dress also has slits down either sides which not only help you cool down on hot days, but also look a little cheeky and sexy!

I styled this dress with a poppy floral head crown from Topshop and multiple rings which I am just loving at the moment, and H&M have a huge selection of them for bargain prices so check them out if you're on the lookout for stackable rings.
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Spring 2015 LookBook: Superdry White

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FashionFake, Superdry dresses, summer style, fashion bloggers
FashionFake, Superdry dresses, summer style, fashion bloggers
FashionFake, Superdry dresses, summer style, fashion bloggers
FashionFake, Superdry dresses, summer style, fashion bloggers
FashionFake, Superdry dresses, summer style, fashion bloggers
FashionFake, Superdry dresses, summer style, fashion bloggers
FashionFake, Superdry dresses, summer style, fashion bloggers
what i'm wearing: dress* Superdry // shirt Primark // shoes Topshop // watch Michael Kors

Recently I attended a Superdry press event which has opened my eyes to the store's fashion collections, as well as on trend comfort wear. I have always liked Superdry but it's not somewhere I would usually go in for new dresses or shoes, but rather more like hoodies or joggers, and definitely comfy flip flops.

At their AW15 showcase, I saw a lot of tailoring and party wear which to me was unusual for Superdry so I was actually very excited to go and explore what they had in store. Superdry also kindly gifted me with a £50 voucher to spend in their Regent Street store so whilst I was in London for a blogger event, I popped in to see if there was anything I fancied - and there was a lot!

Of course the store is full of classic Superdry pieces like logo t-shirts, cosy looking joggers and warm hoodies but there were also the pieces which intrigued me at the event which included sequin mini skirt, boho style maxi dresses, and tailored jackets.
I absolutely fell in love with this white dress, there is also a black version which I was so tempted to buy as well! It's made from a really soft cotton material and is so comfortable to wear - plus it has the most gorgeous cut out pattern on the back. I was inspired by one of the mannequins I saw in store for this outfit which is also great for summer weather as you can layer the denim shirt over the dress when it gets cooler in the evenings.

My love for Superdry has been reignited and I'm definitely going to visit the store more often for fashion pieces, as well as sport and comfort wear. What do you think of Superdry - do you shop there for fashion pieces, or comfort and sportswear?
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Spring 2015 LookBook: Head to Toe Khaki

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FashionFake, how to wear khaki, khaki jumpsuit, fashion bloggers
FashionFake, how to wear khaki, khaki jumpsuit, fashion bloggers
FashionFake, how to wear khaki, khaki jumpsuit, fashion bloggers
FashionFake, how to wear khaki, khaki jumpsuit, fashion bloggers
what i'm wearing: jumpsuit Primark // shoes Zara (old) // bag JustFab* // necklace Primark // watch Michael Kors 

In one of my previous posts, I mentioned that when I was looking at key trends for SS15, khaki did not excite me. However, on a recent shopping spree I went and bought half of a new wardrobe in khaki colours - including this jumpsuit. I tried it on and fell in love: the colour, the shape and the price was perfect. Every time I go into Primark, I find one absolutely stunning piece which looks like an expensive piece but in reality costs me around £15.

This khaki jumpsuit can be dressed up or down: add heels and a clutch bag like I did and you're ready for an evening out; or add sandals and an oversized shopper for a day out shopping.
I love the details in the jumpsuit - the tailoring is very flattering and the pockets add a little extra depth into the design.

I love pairing my khaki items with an orange lip stain and bright eyes - khaki also looks great with all skin tones and hair colours so it's a hard colour to get wrong!
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